Research suggests that ‘Emotional Tweeting’ has become the ‘new normal’ during coronavirus pandemic

The coronavirus pandemic hit the world at the beginning of the year 2020, and it affected us all in more ways than we ever expected. From literally halting the world, crashing the world economy, claiming the lives of millions of people, leaving everyone in a state of extreme distress and panic, this pandemic has taught us many lessons. We have all been running after materialistic things, and we all believe that in the times of such advanced and modern technology, we are all invincible. But this pandemic taught us that we are as fragile as ever before, and no amount of technology can protect us from doom if it is meant to reach us.

During the lockdown, most of us started using social media platforms more because they provide us a space to express ourselves. Different trends of communication on these social media platforms started to emerge, and to learn about them and how they can help up in the future in shaping our interaction, Twitter UK carried out a research and recently shared an infographic (Via SMT) about their findings.

Emotional Tweeting has been found to be the trend that prevailed during the lockdown period, and it was understandable because of the vulnerable mental states that most of the people were in. However, this research points out an interesting fact, that people started using more emojis/ emoticons in their conversations during this period on social platforms. There has been a 17% rise in conversations revolving around joy and happiness with more than 30 million people using and mentioning these emotive descriptions during the lockdown. In comparison to the pre-COVID era, there has been an overall 21% increase in Emotional Tweeting.

The top 10 most used emoticons during this period include laughing icons, crying icons, and ‘love sharing’ icons.

This research gives a perspective to brands and advertisers about how they should plan their future campaigns to stay in line with the mood of the audience. Most importantly, they should try to take a more humane, more sensitive approach than ever before, and they must look closely at their surroundings so that their ads resonate with the feelings of their audience. And of course, false empathy and false promises to deliver are a strict no!

This pandemic gave different perspectives to different people, and one thing became quite evident that social distancing and staying locked inside our homes for a very long period is not healthy for our mental wellbeing. No matter how busy we are in our lives, going out, socializing with others, interacting, and communicating with people is a built-in desire in our systems, and we should never take people or relations for granted ever again in our lifetime.

Read next: How to Run the Best Virtual Meetings in the Business (infographic)

No comments:

Post a Comment