The coronavirus pandemic has contributed to this quite a bit, so it will be interesting to see if things stay this successful as time goes by. With all of that having been said and out of the way, it is important to note that total usage crossed 180 million hours a month this quarter, and these are numbers that are so high that it seems pretty unlikely that they would decrease all that dramatically especially due to the reason that most users are going to get used to using their phones this much.
This also makes consumer protection in terms of data privacy all the more important. Most users don’t know how much data an app is taking from them nor do they usually know what this data most often ends up getting used for all in all. People need to start taking the protection of their data a lot more seriously, otherwise the vastly increased usage of such apps could lead to massive amounts of data being used and by that point it will be too late for consumers to do anything about it.

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