According to BitDefender, about 13 apps have been found to use fake reviews to drive up their average rating so that people would end up downloading the apps thinking that they are going to give them an improved user experience. However, when users download these apps they often end up getting bombarded with ads, something that many developers do in order to drive up their profit margins. Because of the fact that most users are probably going to end up giving these apps a poor rating, these developers use bots to create fake reviews.
While some of these apps have just a few reviews, one actually has hundreds of them. This app developer has also responded to certain one star or two start reviews asking users to contact them to get problems resolved, but since these users are not changing their ratings it seems unlikely that the developer in question is actually taking these sorts of things seriously otherwise the average user generally improves the rating they gave if the issue they were facing was resolved.
What’s more is that the positive reviews on these apps which are undoubtedly fake are getting called helpful by a lot of other accounts, so it’s quite likely that about a thousand or so fake accounts have been created and these accounts are giving each other’s reviews a helpful rating to further make themselves as legitimate as possible.
This is one of the worst adware campaigns that have come about in recent months, and Google really needs to get its affairs in order otherwise most users are going to stop trusting the Google Play Store without a shadow of a doubt.
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