Apple focuses on being the best - says, Tim Cook

In a recent interview with the Atlantic’s Jeffrey Goldberg, Apple CEO Tim Cook defended his company and said there is no ‘monopoly’ in their operations. He further said that the company emphasizes on being the best in the industry – but there is no aiming for domination in their strategy.

Cook’s comment came after Apple along with other tech giants like Facebook, Google-owned Alphabet, and Amazon fell under the radar of lawmakers. According to the reports, lawmakers are alleging that the leading tech companies are using their respective positions to hamper competition. To clear the charges, all four companies testified before Congress at the end of July as well.

For Apple, the prominent concern revolved around its App Store. Critics claim that other companies are unable to compete with Apple’s products because of their dominance. Furthermore, Apple charges a 30% commission on App Store transaction from third-party apps – while it doesn’t charge any fee for its own line of products.

Recently, Apple also faced a huge downfall with Epic Games for their game ‘Fortnite.’ In fact, the game was removed from the App Store last month when Epic Games ignored Apple’s rules to avoid paying the hefty commission. This resulted in a legal battle between the two companies.

In this regard, Tim Cook said that these are basically street fights and just like any other company – they also face them on a regular basis. He further said that he has no issues facing scrutiny for his company.

When it comes to quarterly shipments, estimates show that Apple is not leading the global market in the second quarter of 2020 for its sales of smartphones and PC. Reports from several studies also suggest that sales for Apple fall behind Samsung and Huawei in the mobile phone market while PC by Dell, Lenovo, and HP sell more than Apple as well.

However, some estimates do suggest Apple to lead the market for tablets and wearables in the second quarter of 2020. In fact, the International Data Corporation notes that Apple is the dominant player in the market for wearables and tablets, beating rivals like Samsung, Huawei, and Xiaomi.



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Featured photo: Justin Sullivan via Getty Images

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