Facebook and Hashtags – Will the Trend Improve Post Reach?

Facebook is again emphasizing on the use of hashtags by prompting the users to add them on their posts.

But would following the protocol actually improve your post reach? Or will the effort backfire and make your message appear cluttered with hashtags?

Generally, hashtags are a great way to make your post discoverable on the internet. The tactic works effectively on Instagram, Twitter, and other social media networks.

However, when it comes to Facebook – hashtags and the social media network don’t mix well. In fact, Facebook started the hashtags trend back in 2013 after seeing its popularity in Twitter. But users were a bit reluctant to add them in their posts, and very few searched using the tags.

BuzzSumo also analyzed over 30 million brand Pages and concluded that posts without hashtags saw more reach when compared to those that didn’t have tags.

But will the trend change now? Will relaunching hashtags improve the discoverability of posts?

As of yet, there haven’t been any new studies that show an improvement in the relationship between Facebook and hashtags reach. The social media giant, nevertheless, has been pushing users to add hashtags by giving recommendations. Facebook is also promising the users to an ‘increased reach’ by adding tags.

But as they say, success is solely dependent on the customer’s acceptance! And hashtag’s success is also reliant on the users only.

What do you think about the hashtags trend on Facebook? Will you experiment with the tags to see if your posts generate more reach? Let us know in the comments!

Photo: MicroStockHub / Getty / iStockphoto


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