Canada Leads Per Capita Mobile App Spending Growth During The Pandemic, The Average In-App Spending Per Person Increased 39% During The First Half Of This Year

Smartphone app revenue experienced unprecedented growth during the first half of this year since people are spending more time on their smartphones during the coronavirus pandemic. Recently, App Annie revealed that users spent more than $50 billion globally on Apple App Store and Google Play Store during the first six months of this year. Now, research by Sensor Tower identified that this trend is evident on several levels including per capita app spending.

In Sensor Tower’s analysis of the app 10 highest revenue-generating markets in the world for the first half of this year, Canada emerged as the growth leader for per capita smartphone apps and game spending. It is important to note that China was excluded from Sensor Tower’s analysis to make a direct comparison since Google services are not available in China. According to the Store Intelligence data of Sensor Tower, average in-app spending per person in Canada increased 39% during the first six months of 2020 as compared to the first six months of 2019. In comparison, average in-app spending in Canada saw a 13% increase between the first six months of 2018 and 2019.

The top 10 largest revenue-generating markets combined by Google Play Store and Apple App Store for the first half of this year include the US, South Korea, Japan, Germany, Great Britain, France, Australia, Russia, Canada, and Brazil. Collectively, per capita spending during the first six months of 2020 increased by 26% in these ten countries as compared to the first half of 2019. Canada’s Play Store and App Store generated nearly $939 million in user spending during this period, and on average, Canadians spent nearly $25 per individual in smartphone applications and games.

Great Britain was the second country which saw the highest increase in per capita spending, according to Sensor Tower’s analysis. Residents of Great Britain spent close to $20 per individual in smartphone applications and games.


Japan emerged as the growth leader for absolute per capita spending among the top 10 countries as Japan’s populace spent an average of approximately $78 in mobile applications and games during this period, 18% higher as compared to the first half of 2019. While the coronavirus pandemic will have short-term as well as long-term effects on the trajectory of the smartphone ecosystem, Sensor Tower’s research suggests that smartphone app revenue will continue to rise. As economies across the world work to recover from the pandemic, app developers will consider which markets to prioritize based on several factors.




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