Adobe Provides More Details on Its Anti-Misinformation System, the Content Authenticity Initiative Is Set For a Limited Rollout on Photoshop and Behance by the End of This Year

Last November, Adobe announced that the company is partnering with Twitter and The NY Times on a new system for including attribution to images as well as other content. Now, Adobe has provided extra details on the Content Authenticity Initiative blog. The system is used for permanently attaching sources and details to pictures, and is meant to alleviate two issue - people losing credit for their work and newsworthy pictures being taken out of context.

Adobe published a white paper which provides details on how the system works. CAI is set for a limited roll out on Photoshop and Behance social media platform by the end of this year, and the company hopes for wider adoption. According to the white paper recently published by Adobe, the CAI is primarily more persistent and verifiable type of photo metadata which was first pitched as a general anti-misleading information tool by the company.

Although the CAI is similar to EXIF tags that display the location or date of an image, it features cryptographic signatures that allow people to verify that the tags have not been changed. However, you can still download as well as edit pictures, take a screenshot of that image, any Content Authenticity Initiative metadata tags will indicate that the picture was manipulated.

The company is encouraging including valuable context to images and other content. According to Will Allen, community product VP at Adobe, the company wants to provide users a way to actually see what happened to the image, and who originally created the asset.

In the white paper, it is clearly mentioned that Adobe will require much software as well as hardware support for the CAI to perform efficiently. Content Authenticity Initiative- enabled cameras will have to securely include locations or other details while image editing tools will record how a picture has been changed. Furthermore, social media platforms will have to show information and explain why people should care about this information.

Although the company originally announced that Adobe is partnering with The NY Times and Twitter, Allen said that the company has also talked to other social media sites. The white paper also provides detail about various creators would be able to use this tool such as a photojournalist might primarily care about proving the provenance of an image.

Initially, a prototype will be launched to a subset of Adobe Photoshop users who would tag their pictures and add them to Behance. Although the company has not provided any firm timeline for adding CAI to Twitter, Allen said that the company is pushing aggressively for a rollout.

Photo: Contentauthenticity

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