Does the Rise of Facebook Gaming Threaten Twitch?

While YouTube was pretty much the only place for streaming not all that long ago and indeed gave birth to a whole generation of content creators that focused on playthroughs of games as well as other forms of streaming content, the landscape of this industry has changed dramatically in recent times. Twitch ended up becoming the go to place for this kind of streaming with a lot of really popular influencers and creators using this platform as their main focus which indicated a shift away from YouTube towards newer and more specialized streaming platforms.

Twitch is now the biggest live streaming platform in the world, but Facebook Gaming is coming up fast. It was only a matter of time before Facebook dipped its toes into the massively valuable gaming content pool, and with its general attempt to compete with YouTube as a video streaming platform this just made even more sense.

The data published by StreamElements and Arsenal shows that Facebook Gaming has ended up seeing a 75% growth in the number of hours watched just over the last quarter, bringing the total number of hours up to a pretty impressive 1.2 billion hours more or less. This might make it seem like Twitch is going to have to fend for itself quite strongly now, but the truth of the situation is that this isn’t exactly true.

During the period of time where Facebook saw so much growth, Twitch got a massive 5 billion hours that were viewed across its platform. Their videos in April were 1.5 times what Facebook got in the entire second quarter. With all of that having been said and out of the way, it is important to note that Facebook’s quarter over quarter growth rate of 75% is quite a bit higher than Twitch’s 52%, but one should also note that newer platforms grow more quickly when they come from big tech companies so whether or not Facebook can sustain this growth is the real question.






Read next: Online Gaming — How The Concept Thrived Into A Multi-Billion Dollar Industry Throughout The Years (infographic)

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