7 Powerful Ways to Gain More Instagram Followers - 2020

Over the past few years, social media, particularly Instagram has proven to be beneficial for businesses. You may question how a service dedicated to picture and video sharing can help businesses perform better. However, the reality is that the Facebook-owned media sharing service provides brands with opportunities to reach potential customers easily and tell them what they are about.

Having a good amount of followers is the key to properly utilizing Instagram for its marketing benefits. While it’s pretty easy to purchase Instagram followers, here are 7 free ways in which you can increase the following of your business on Instagram. Although the ways we will be discussing here are free in terms of cost, they are effective enough to help you increase your brand's presence.

1. Be Approachable

To help people quickly decide if your Instagram is worth their time or not, you have to make sure that your profile is in its best form. Of course, it will take you extra effort to make your Instagram page completely unique and helpful at the same time. This will, in turn, help in making your page approachable.

For starters, you can make your Instagram account one of the best ones out there by ensuring at all times that your bio is updated. Additionally, using a name and picture that is relevant to what you are offering as a business is essential.

In simpler words, your IG page should convey a message that helps potential customers relate with your brand. You have to keep things professional and be easily reachable. Make sure that your profile is loaded with all the details that someone would require while they are looking up your company.

2. Put out exceptional quality content regularly

Catching and retaining the attention of people is extremely crucial when it comes to social media marketing. When you are utilizing a platform like Instagram for increasing the scope of your business, you need to be different from others. This uniqueness can be achieved by creating engaging content that is in accordance with your brand identity.

Not only do you have to publish creative content but you also need to do it regularly. Moreover, putting out your posts around noon time can help ensure max reachability since people are generally surfing their social media feeds at that time.

3. Plan your posts

Posting consistently is great but what’s even better is if you plan your posts ahead of time. Devising a posting schedule for your campaigns can take your social media marketing game to unrivaled heights.

Most of the people on the internet prefer following business pages that practice a consistent posting regime. So, plan smartly, do your research on the type(s) of content people are attracted to and make sure that every single one of your posts is related in some shape or form with the rest of the content on your page.

4. Collaborate with others

While you need to be unique, you don’t have to be alone in your mission of connecting with potential customers. Instagram boasts numerous accounts with impressive followings. Enlisting their help to reach out to your target audience is a smart idea.

If you are unaware, there are tons of Instagram influencers who are constantly on the lookout to get sponsored by a brand and do promotional activities for them. If you can manage to strike a deal with any of such influencers whose style of content is in accordance with your brand identity, your products/services can reach hundreds of thousands of followers who can benefit from what you are selling.

You should also know that there are several social media influencers out there who rely on different online tools and third-party apps to increase their Instagram following. For example, Stormlikes is a best site to buy Instagram followers. Similarly, HootSuite and Buffer are also great social media management platforms that can help in content curation and scheduling.

5. Reach the right people

Even though it’s important to have a considerable following on Instagram, only gaining followers shouldn’t be your goal. You need to attract users who are more likely to contribute to the success of your brand than others.

Your follower count can easily go up, thanks to the presence of uncountable bot accounts on the platform. However, what you need to ensure is that your message is reaching the right people, your target audience.

One way to determine if your followers are legit or not is to check if they are engaging with your content and sharing your message with their contacts. To get and retain these types of followers, you must interact with them regularly.

6. Know what your audience is looking for

Understanding the target audience is crucial for every business that strives to thrive. Going by that logic, you must understand what your Instagram audience is expecting from you. Once you nail that part, you can constantly put out content that is in accordance with their demands.

For this, you need to act wisely from the get-go. Experiment with new styles of content, filters, stories, etc. By assessing how your experiments go, you can determine what is keeping your audience involved the most and adjust accordingly. Respecting user interests will help your brand attain the status of “established” sooner rather than later.

7. Prioritize value

Even though Instagram marketing is all about promotions and selling stuff, we would advise you to think beyond that. Use your platform to inspire people, give value, and show them what you stand for.

You should always ensure that your brand appears more like a person that understands its audience and less like a mere body trying to rack up its sales count.

In the end, what really matters is how good of a job you do in making your account look impressive. We’d recommend you to not only understand but implement the above-mentioned points in your social media marketing strategies.

Working on getting the right message across and holding the attention of your audience can help increase your brand’s presence by leaps and bounds. That being said, we hope that the 7 points listed above did a good job of answering your questions relevant to the topic of the discussion.

Photo: Freepik
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