Snapchat Makes Lens Building More Accessible With Lens Web Builder

Using Lenses on Snapchat has basically become the bread and butter of the platform, and the fact of the matter is that the vast majority of Snapchat users tend to use these lenses on a regular basis for a wide variety of purposes. However, up until now building a lens was a very complicated process that involved a lot of different factors all of which needed to be addressed before the lens could be launched for people to use.

Now, however, things are going to change for the better. The manner in which this will occur has to do with the fact that there are going to a lot more unique lenses that can be created through Lens Web Builder, a new application that Snapchat will be rolling out soon. This is separate from Lens Studio, which Snapchat will continue to operate in order to create high end Lenses that are a bit more intricate as well as to continue research in this technology so that it can be improved and optimized for everyone to end up using as regularly as possible.

With all of that having been said and out of the way, the new Lens Web Builder is going to be much more accessible, and it will basically be used to make it so that anyone can create a lens of their very own. This is a very important step that Snapchat is taking, and it will help further lens technology by giving people the chance to truly experiment with it and allow themselves the opportunity to see how lenses truly work. The best part is that these lenses will not require any special tech to run, instead they can be made by accessing this application with any browser that you might have been looking into.



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