Pinterest Shop will let Buyers Shop from Small Businesses that Make and Sell Unique Products

As the Small Business Saturday (Nov. 30) and holiday shopping season is approaching, Pinterest has introduced a new dashboard, Pinterest Shop. It will show the products and profiles of small businesses in Etsy-style.

Currently there are 17 small businesses profiles are featured on Pinterest shop, who have unique products. These products are then automatically converted into Product pins. According to Pinterest, the company will keep adding products from selected businesses to Pinterest Shop.

Based on audience interest, many social media platforms are introducing their own shopping experiences. As a curated collection of products that was inspired from the top trends of the platform was introduced by Instagram.

Through personalized recommendations of products and curated shopping hubs, the leading online platform including Instagram and Amazon are giving Small to Medium Businesses a chance to be available to wide range of customers.

Pinterest provides a platform for users to get idea and based on those ideas, they decide to buy a certain product. Pinterest Shop allows users to search a curated product from small businesses and buy by staying on the same platform they are using. Bringing buyers and small businesses together will boost the sales in the holidays season.


H/T: Pinterest.

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