Instagram and Twitter are the two most popular social media platforms for celebrities as well as for influencers. A huge variety of users are engaging through these platform. People use these network as a medium to engage with the potential audience. One of the major issues people face is the lack of followers. Instagram and Twitter users try a variety of strategies to attract more audience and to increase their followers. But it is never enough is it?
So, to engage more followers sometimes users take the other route by choosing bot followers. A huge number of stars and creators buy bot followers to display a huge audience of followers on their profile.
The second social media account with most phony followers is of Ariana Grande which has 102.1 million fake IG and Twitter followers, this means that more than 46 percent of her total followers are considered fake by this report.
Although we were not expecting the Taylor Swift to be on top ten of this report but apparently she is on the third number with 46 percent (i.e 93.5 million) of followers of famous American singer-songwriter were found to be fake.
Kim Kardashian (with 87 million hollow accounts) is also ranked in the Celeb with most fake followers. Katy Perry, Neymar, Ellen DeGeneres and Justin Bieber also ranked high among this list of fake bot followers.
Read next: Influencers with Fake Followers Will Cost Advertisers $1.3 Billion in 2019 [Report]
So, to engage more followers sometimes users take the other route by choosing bot followers. A huge number of stars and creators buy bot followers to display a huge audience of followers on their profile.
List of Celebs with phony followers
Recently, a report revealed social media celebrities and influencers with the most fake followers. The folks at The Institute of Contemporary Music Performance analysed the showbiz and sport category. According to this report, Cristiano Ronaldo a professional footballer has the most fake social media followers with more than 105.94 million fake followers on Instagram and Twitter. 42 percent of this sportsperson's followers are revealed as a fake.The second social media account with most phony followers is of Ariana Grande which has 102.1 million fake IG and Twitter followers, this means that more than 46 percent of her total followers are considered fake by this report.
Although we were not expecting the Taylor Swift to be on top ten of this report but apparently she is on the third number with 46 percent (i.e 93.5 million) of followers of famous American singer-songwriter were found to be fake.
Kim Kardashian (with 87 million hollow accounts) is also ranked in the Celeb with most fake followers. Katy Perry, Neymar, Ellen DeGeneres and Justin Bieber also ranked high among this list of fake bot followers.
Why do people use faux followers?
A lot of celebrities have been accused on a variety of occasions regarding their fake followers. To boost the follower count and to display their profile valuable different celebs were accused to hire companies to enlist many fake bot followers on their accounts. Majority of the celeb decline this accusation and insist that the bots targeted these profiles without their knowledge or approval.- Also read: ROI Evaluation and Fake Followers are making Brands Struggle in Measuring Influencer Attribution!
Bottom Line
This issue surfaced when Twitter announced a new policy to remove bots in order to make its platform free from hate speech and any political misinformation. In April, President Trump reported to Twitter regarding a fall in his followers to which Twitter responded with the blame on the crackdown of bots. Bots can put a huge security risk on anyone’s profile; a bad bot can easily hack passwords and security information and can even spread viruses too. There is more than 28.9 percent of bad bots still roaming around the web without anyone’s knowledge so it’s better to be safe than sorry.Read next: Influencers with Fake Followers Will Cost Advertisers $1.3 Billion in 2019 [Report]
