12 Content Creation Tools You Need for Success

Content marketing is challenging for many reasons. Marketers need to get organized so that they can create content consistently and also be able to consistently think of great content ideas.

Luckily, marketers can choose from many tools to help them stay organized and productive.

Looking for some great tools to help you with content creation? Here are 12 content creation tools that can help you succeed at content marketing.


One of the best ways to come up with great content ideas is to look at what your competitors are doing. AHrefs is a powerful tool that lets you analyze your competitors and find their best performing content.

AHrefs can perform a competitive analysis on any site you specify and find out what keywords are sending them the most traffic. You can analyze these keywords and come up with your own ideas for creating content to rank for them on your own site.

You can also see which articles and pages on their site are attracting the most backlinks. You can use this information to create your own link magnets so that you can start attracting links to your site as well.

If you are looking for content ideas, AHrefs also has a content explorer where you can type in keywords and see a list of articles from various websites that got shared heavily on social media. Use these ideas as inspiration for your own article ideas.

Another useful feature is their web monitoring functionality which allows you to set alerts that notify you whenever a competitor gets a new backlink from another site. You can then reach out to sites that link to your competitors and pitch them on linking to your site.


Many content marketers don't create custom lead magnets for each blog post because it takes too much time or they don't have design skills. Beacon solves this problem by allowing you to quickly convert any blog post on your site into an attractive looking lead magnet in just a few minutes.

Beacon offers a variety of professionally designed templates that you can use to create your own lead magnet. Or you can create your own template or use your own branding if you want.


Another powerful tool that content marketers should check out is Buzzsumo. Buzzsumo allows you to search for a keyword phrase to see what articles have been shared the most on social media.

You can also search by domain to see a website's most popular content. You can set up alerts so that you get notified when new trending content comes out, which can allow you to become a timely content curator.

One of the most powerful ways to get leverage in content marketing is building relationships with influencers. Buzzsumo makes it easy to discover influencers in your niche and what sites they are actively sharing content from.

You can try out the free version of their tool by visiting their home page and typing in a search query.


Visual content gets more social shares on average as visuals can get shared on visual social media channels like Pinterest and Instagram. Images also make content more visible when shared on Twitter and Facebook.

Canva allows people to create their own graphics without any graphic design skills and the tools is free to use. People can create professional looking images quickly by using their pre-existing templates and just changing out the words and images.

Canva was designed with social sharing in mind and they have templates that are properly sized from sharing on different social networks including Facebook, Twitter, Pinterest, Instagram and more.


Coming up with article ideas on an ongoing basis can be a big challenge and one of the best ways to keep getting fresh ideas is to monitor your competitors. Feedly allows marketers to subscribe to multiple blog feeds in one place.

If you want to get into content curation, keep track of competitors, or simply stay up to date on the latest news in your industry, then try Feedly.


Even the best writers often make grammar and spelling mistakes when writing. Grammarly can help you reduce those errors before your submit or publish your article.

Users can download Grammarly as a free Google Chrome plugin or download it as a desktop app. The Chrome plugin integrates with applications like Google Docs and GMail and highlights potential errors as well as offering corrections.

Microsoft Office has its own grammar and spelling checker, but it does not catch a lot of errors. With Grammarly, you can feel more confident that your writing is free of mistakes before publishing it for the world to see.

Headline Analyzer by CoSchedule

One of the most important parts of creating content is coming up with a strong headline. A good headline can make the difference between people choosing to read your article or getting ignored.

CoSchedule's Headline Analyzer helps you create better headlines. Simply copy and paste your headline into this tool and it will score it on a scale of 1 to 100. The tool will also provide ideas on how you can improve your headline, with suggestions like use less common words.

Hubspot’s Idea Generator

Looking for ideas for your next blog article? Then check out Hubspot's Idea Generator.

Hubspot's tool allows you to enter up to 5 different keyword phrases to instantly get blog topic ideas for your next blog post. Scroll through the ideas and find the ones you like, or use their ideas for inspiration to brainstorm your own topic ideas.


If you are creating a lot of content, then staying organized can be challenging. A project management tool that is friendly for content creators is a must, especially if you are using multiple writers to create content for your blog.

Monday.com is one project management tool that can help you stay organized and producing content consistently. Monday.com allows you to manage multiple writers and writing assignments, set up customized project boards, and assign deadlines. With Monday.com, you will be able to keep track of everything and have a clear view of what's going on with your content creation operation.

Tomato Timer

When you are writing an article, staying focused and productive is important so that you can stay consistent with your content creation. One easy to use tool that can help you stay productive as a writer is Tomato Timer.

You can try Tomoto Timer for free by simply visiting their website and hitting the start button. The timer ticks down from 25 minutes to zero and once it hits zero an alarm will sound. Using a timer is a great way to commit to focused productive time without wearing yourself out by working too long.

Tomato Timer also has a short and long break timer that you can use if you want to take a quick break.


If you need to create more complex graphics, like infographics, then check out Venngage. Venngage allows anyone to create nice looking graphic without being a graphic designer.

With Venngage, you can simply select one of their templates and edit the information so suit your own needs. Asides from infographics, Venngage can also help you make brochures, invitations, reports, and presentation materials.

Atomic Reach

If you really want to optimize your content's performance, then check out Atomic Reach. Atomic Reach is a content intelligence platform that uses AI to analyze content and suggest improvements that can boost conversion and help you better communicate with your readers.

Atomic Reach uses a content scoring system to grade the quality of your content. It has a strong understanding of language and how it influencers human behavior. Atomic Reach starts by performing a content audit and proceeds by offering suggestions on how to personalize and optimize your content for peak performance.

Grow Your Business with the Right Content Creation Tools

Content creation is challenging but with the right tools, you can start generating more traffic and sales from your content marketing. What content creation tools do you use for your business?

Author Bio: Michael is the Content Strategist at Atomic Reach, a content intelligence platform used by marketers to generate more leads from their text-based content. He is on a mission to empower marketers with actionable data so they can make more informed decisions about their content strategy.
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