Google Says That Website Speed Is Only A Small Ranking Factor


A Senior Webmaster Trends Analyst at Google, John Mueller, has confirmed that when it comes to changes in the search rankings, the algorithms of Google prefer the relevance of content more instead of a particular time frame.

Recently, a question related to improving the website rankings was asked on Google Webmaster Central hangout as a site owner wanted to know that how long does Google really take to notice the improvements made on a website.

In response to that, Mueller started off by telling that speed is a very small ranking factor and Google always depend more on the quality of content and the relevance of it for the user to update the rankings.

Further excerpts from the chat explained that Google crawls and index pages with time. Your website can hike up in days or might even take months, but in the end it all comes down to when algorithms incorporate with the signals of the pages.
Related: Here's How Google Approaches SEO For Its Hundreds Of Websites And Products
In case of speed being the only improvement in your website, it would be difficult to analyse the impact of it.

So, site owners should go for improving the overall quality of website if they really want to see greater changes in the search rankings.

As far as the speed is concerned, it won’t take you to the number one spot because an empty site can also be the fastest and still won’t be of any importance to the users.


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