Instagram Set to Become the Next Big Identity Provider

When you try to create an account for a brand new service that you have never used before, you are probably going to have to create a log in ID through Google or more commonly Facebook. Everyone has a Facebook account after all, and if you use Facebook as your identity provider you are going to be able to gain access to a site through a simple click rather than having to go through the arduous process of creating a whole new account that you would end up using only a few times.

However, Facebook is slowly beginning to lose the firm hold it had over identity provision on the internet. This is because of the fact that we have a whole new generation of internet users that are strangely averse to the social media platform. Teenagers use Facebook, but they tend to prefer mediums like Snapchat and Instagram. Since Instagram is owned by Facebook, it is only natural that the image sharing platform would become Facebook’s successor in the field of identity provision. Basically, we could end up seeing “Log In with Instagram” buttons instead of “Log in with Facebook” buttons.

Facebook is basically going to allow you to link your accounts in such a way that you would be able to select a main account that all of your other accounts would be linked to. Hence, if you select Instagram as your main account you would subsequently be able to link further accounts to it, thus making it a way for you to create identities on the internet. This is clearly being done in an attempt to recapture the teenage demographic, though we will have to wait and see whether or not Facebook’s attempts will be successful in the long run.
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Instagram Set to Become the Next Big Identity Provider
Thomas Trutschel Photothek via Getty Images

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