PPC and SEO – A Good Combination? (Infographic)

PPC and SEO are two most powerful strategies in the digital marketing arsenal. The former utilizes paid placements on major search engines to deliver and track leads to a website, while the latter uses techniques and methods to improve the search engine rankings of a website.

Loads of articles have been written about the competing forces of each, but the real question is: Can these two strategies be usefully integrated to improve the overall competitiveness of a website? To answer that question, this infographic from Digital Marketing Philippines outlines 6 ways PPC and SEO can work together to create greater long-term value for your company.
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