5 Ways to Target Digital Display Campaigns Based on Consumer Intent - #infographic

The internet offers brands access to massive audiences making digital display campaigns a great option for reaching consumers on the web. For display ads to have maximum impact, brands need to reach the right audiences with the right messages at the right stage in the consumer buying journey.
To reach the right audiences, brands need to look beyond demographics and target display campaigns based on consumer intent and behavior – including the searches they conduct, the content they read and the places they visit. This allows brands to deliver messages that align with consumers’ needs at each stage in the buying cycle to turn unaware consumers into loyal customers.

Infographic source: Mindstreammedia.

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