Google Introduces A New Planning Tool For Video Campaigns

Google has introduced a new tool, Reach Planner, for YouTube. In addition, it has also launched video ad forecasting in AdWords. The tool is currently in its beta stage and it is developed with an aim to assist advertisers and media planners to project the overall reach and frequency of video campaigns on YouTube.

Reach Planner also offers distinctive reach data for all the devices for over 50 countries. Moreover, it also provides core audiences and video formats to as many countries.

Another great aspect of Reach Planner is that it comprises of product mix recommendations which is envisioned to display which ad formats of YouTube will work jointly in the best possible manner. It will analyze through the inputs of a marketing intention, budget and ad liking.

Image Source: Edgytal
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