- The social network faces the worst crisis in its history.
- Facebook recognizes that it also collects data from those who are not its users.
- The Senate, to Zuckerberg: "If it does not regulate Facebook, none of us will have privacy."
- Facebook extends to 87 million those affected by data leakage.
This latest revelation, which comes a week after Mark Zuckerberg sits in the Senate of the United States to give explanations for data leakage of 87 million users, adding to the huge mountain of controversies that accumulates the company since two years ago, the most convulsive of the social network. False news, Russian interference, Cambridge Analytica, a scan of conversations or call history of Android have plunged Facebook into a real international crisis that translates into a climate of total concern on the part of users - may have eliminated their account - and of Absolute uncertainty on the part of the company.
Non-users are also in dangerIf people who do not use Facebook think they are out of Zuckerberg's radar, they are wrong. David Baser acknowledged yesterday that the social network uses different marketing tools to collect data even from non-users, and the biggest surprise of all came to admit that it is a common practice in the sector, as happens with Google, Twitter or LinkedIn.
"When you visit a website or an application that uses our services, we receive information, even when you are offline or do not have a Facebook account," the manager explains on the company's website.
Massive filtrationZuckerberg sat in his suit and tie in the US Senate just a week ago to explain the scandal that jumped on March 17 and uncovered the data leak of 50 million users - it later became known that it affected 87 million - and which was supposedly taken advantage of by the Cambridge Analytica consultancy to refine the strategies for capturing votes during the Donald Trump campaign in 2016. "We did not do enough, it was my mistake and I'm sorry," Zuckerberg told the senators.
'Fake news'Precisely during these US elections, a myriad of false media disseminated information that was not really in order to influence the decision of voters. According to the FBI and the US Senate, Russia is behind this disinformation campaign, and although the investigation is in the initial phase, Facebook has recognized that the Russian trolls invested $100,000 in advertising and propaganda in those elections. "There are people in Russia whose job is to try to exploit our systems. This is an armament race," said Facebook's founder in the Senate when asked about it.
The bombing of false news, however, did not affect only the US elections of 2016. Probrexit campaigns have also been denounced and there are those who say that the same thing happened with Catalonia.