Why Should We Build A Digital Community? - #infographic
On top of that, social media is a growing avenue for business growth. Around 53% of brands claim that social media is the top driver for their relationship building and brand engagement – twice as much as email, and four times that of a traditional website! Wow. Back in 2016, Facebook enjoyed the highest rate of customer engagement, with 63% and a 15 day engagement rate, Instagram followed at 27% with an 11 days engagement rate, Twitter at 25% with 7.5 days, and Google+ at 17% with 3.2 days. And there are other social media channels as well, such as slack, Reddit, RocketChat, etc.