7 Tools to Help You Find the Most Popular Searches on the Web

The internet delivers an endless source of possibilities in personal communications, connection, and business development. With billions of users, sites, and products and services, capturing attention and getting people to your websites and social media platforms can be a challenge.

But the great thing is that there are a number of tools you can use to find the most popular searches on the web — helping you to modify and improve content strategy throughout your web pages, advertising, social media marketing efforts and more. Keeping these tools in your “pocket” will help you to not only connect and engage today but ensure you are continually up to date on evolving trends in the future.

Here are some of the best tools available to find the most popular searches on the web.

7 of the Best Search Tools Online

1. Google Keyword Tools

Google is the most popular search engine in the world. It processes over 40,000 search queries every second on average— translating to over 3.5 billion searches each day and ~1.2 trillion searches per year worldwide. With this kind of incredible volume, they have developed different keyword tools to help manage the data and offer valuable insights and information.

2. Google Trends

Google Trends brings the pulse of the web to your fingertips. You can dive into the massive database of searches for singular keywords as well as comparisons of phrases. The tools allow you to compare up to 25 search terms by using the “+” sign between the words. (This gives you the and/or function).

You can search queries over time, throughout different categories (entertainment, technology, arts, sports, etc.) worldwide (or regions and sub-regions), as well as languages. Utilizing the information from Google Trends can help you compile the most beneficial keywords to improve your ranking and help you to plan seasonal or regional marketing activities for your comprehensive digital marketing initiatives across your site and social media platforms.

3. Google Autocomplete

Google Autocomplete is another useful tool to help provide a well-rounded picture to develop a content strategy. Their algorithm for the Autocomplete feature predicts search queries in real-time and is dependent on several factors including:
  • Indexed web pages – recent and relevant
  • Personalized search history – if you’re signed into your Google account
  • Other user’s search activity – including trending stories
  • Google+ – for a person’s name
The predictions are based on certain factors such as popularity and freshness. You do have a certain amount of control here by turning off “Trending stories” in your account settings. But Google doesn’t allow you to turn off search predictions.

4. Google AdWords Keyword Planner

A strong tool for new and experienced users, Google Adwords Keyword Planner allows you to search for keyword and ad group ideas, create a new keyword list by multiplying several lists of keywords together, and let you see how a list of keywords could perform. These are calculated with not only your original query but also search volume, competition, and trends.

You do have to have an AdWords account to use the free keyword research tool — but it is well worth the five-minute signup! With the information you can receive with this tool, you can get performance insights with historical statistics and traffic forecasts, develop an effective strategy in pay-per-click advertising campaigns, and acquire the data you need to help draw viewers to your sites, improve conversion rates, and escalate your search engine rankings.

5. Wordtracker

The free version of Wordtracker offers thousands of long tail keywords with Google, YouTube, Wordtracker, and Amazon keyword data. All you have to do is simply type in a particular keyword or keyword phrase and the tool will tell you approximately how many times it is searched for each day.

You also have the ability to save your lists and filter them directly in the tool by time period and territory.

You’re allowed 20 keyword searches per day, but Wordtracker offers a paid version that could be a great buy if you use the tool often or are composing extensive searches.

6. Trellian Keyword Discovery

Trellian is useful for both SEO and PPC marketing campaigns. It is a free (trial) tool that gives you a list of generic and long tail keywords gathered and collected from a variety of toolbar browsers and over 200 search engines worldwide. When you enter a certain keyword, it will produce the top 100 keyword phrases.

Their Keyword Discovery database contains database over 36 Billion searches tracked over 12 months. It includes common spelling mistakes, related keywords you should be aware of, and how your industry keywords are impacted by seasonal search trends.

7. SEMrush

Trusted by companies such as eBay, Disney, Hewlett Packard, Quora, and more SEMrush offer an all-in-one marketing toolkit for digital marketing professionals including:
  • SEO and PPC research
  • Related keywords and phrases matches
  • Researching long tail keywords
  • Using regional databases for international SEO
  • Competitive analysis

A smart choice for startups and established businesses alike, SEMrush provides comprehensive tools for search engine marketing including position tracking, ideas for gaining more organic traffic, semantic core collection, and more. It can be easily incorporated into your overall digital marketing strategy and significantly improve performance. In addition, if your website is multilingual, the tool has keyword search capabilities in 16 languages.

Finding the most popular searches on the web is critical to getting found, increasing your search engine ranking, and maximizing your ROI for your digital marketing efforts. With the many tools from Google, Wordtracker, Trellian Keyword Discovery, and SEMrush, there are tons of opportunities to escalate your search game.

The content on your website and social media should always be pointedly relevant and always up to date with the latest search trends. Competing well for the billions of viewers and potential customers on the web demands a finely-honed marketing strategy, and taking advantage of the right tools for you and your business will set you on a trajectory for long-term success.
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