Facebook Losing its Cool Cachet Among Teenagers

Facebook isn't cool anymore.

The social network lost nearly three times as many American teenagers in 2017 as originally anticipated by eMarketer. About 9.9% of U.S. users between 12 and 17 years old just didn't have time for Facebook by the end of the year. That compares to eMarketer's original expectations of a 3.4% decline in users in that demographic.

Facebook should be able to hold onto more young users this year, but eMarketer still expects it to lose about 2 million users aged 24 and younger.


H/T: The Motley Fool

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