Playable Ads Excite App Publishers Most
Playable ads are a form of app-install ads, which have become an increasingly important way of promoting apps. They are mini games in banner format which can be played by users, which give them the opportunity to "test drive" a mobile game before downloading the proper app. Letting users have a taste before committing to the app ensures that the churn rate will stay low and more users will stick with it for longer.
Also, all moving pic formats are held in high esteem by the app marketers - from full screen video (26 percent) to social video (13 percent) and in-feed video (6 percent).