Marketing to Millennials: Making Sense of a Generation - #infographic
There’s a reason that an entire generation has this reputation. And, hint, it’s not because they’re lazy and/or entitled. It has a lot to do with this little factoid: they’re the first generation to grow up with the internet. Think that’s no big deal? Think again.
Half of millennials have no memory of a world without Amazon. The generation that has been criticized for being “entitled” is also the one that grew up with the internet’s promise of instant gratification. On top of that, they’ve been the earliest adopters of shiny new tech, so it should be no surprise they’re comfortable with disruptive innovation.