Google will start blocking 'disruptive' ads in its Chrome browse

On Thursday, Google will begin using its Chrome browser to eradicate ads it deems annoying or otherwise detrimental to users. It just so happens that many of Google's own most lucrative ads will sail through its new filters.

The move, which Google first floated back in June, is ostensibly aimed at making online advertising more tolerable by flagging sites that run annoying ads such as ones that auto-play video with sound. And it's using a big hammer: Chrome will start blocking all ads — including Google's own — on offending sites if they don't reform themselves.


H/T: CBC news

No comments:

Post a Comment