Awareness Holds The Key For Ad-Blocking In Mature Markets

Not every mobile user uses ad-blocker. Even though there are quite a few ad-blocking tools available yet they are still not being used by mobile users due to dearth of awareness.

In Asia-Pacific, the usage of mobile ad-blocking is generally higher in comparison to the European or North American markets. For instance, the number of ad-blockers behind the desktop in the U.S. are almost double than there are on the mobile.

One of the pivotal things is awareness besides of course downloading an ad-blocker extension on a specific mobile browser. Plenty of users explain about how frustrated they get when they see an ad appearing out of nowhere in the middle of a particular page.

In terms of higher availability of ad-blocking tools and amplified awareness will help the users in terms of using ad-blockers in the matured markets.


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