Why Going Viral Doesn’t Guarantee Social Media Success: Methods and Metrics You Need to Know - #infographic
In order for a campaign to work, companies need to be ready for the onslaught of responses. Downed servers, unprepared fulfillment challenges, and unprepared customer service response can make a viral social media campaign falter. After all, hoping to go viral only works when you actually think you will. Here are some of the main points to consider when creating a viral campaign.