Video Advertising Over Social Media Is The Next Big Thing

Gone are the days when the businesses were depending on the traditional TV advertising. At present, we are living in a digital era and businesses are now relying more on video advertising over social media platforms.

In 2016, the viewing time on social media was 28.8 minutes per day and the number amplified to colossal 47.4 minutes in 2017. Subsequently, the advertisers are looking to cash this very domain and are keen to double their investment in the very sector.

Some of the chief video advertising portals are:

Facebook, Twitter, Instagram, Snapchat and YouTube.

Content, distribution, and monetization across Facebook, YouTube, Snapchat, and Instagram - #infographic
Social media video marketing 101: Cheat sheet for video measurement, distribution and monetization across major platforms


The opportunity for the startups, brands, businesses and publishers to boost their ventures is massive. Simultaneously, content, strategy and the audience also holds equal significance.

Source: BusinessInsider

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