It’s one thing to build a website for your business. However, it’s another to design it for conversion rate optimization. Having a website doesn’t guarantee that you can convert your visitors (or potential visitors) into customers. This is why CRO can make your business more profitable.
Conversion Rate Optimization (CRO) is the process of refining your website so that you can increase the number of visitors who take a desired action on it. This involves knowing your visitors’ preferences, analyzing your site’s performance, and reviewing all feedback to know which areas need improvement.
