Advertising is not going away, but it has very different strategies and tactics, traditional "push/pull" marketing no longer works, and so are highly-touted customer relationship initiatives. Smart companies are those that are looking for marketing innovation as a new route to marketing performance. Many adv planners are using their antique toolkit that has long been outdated. Unlike advertising in the 70s, they attracted the best and brightest. Today they were the people who just want to hang on to the past. Marketing has moved on.