Setting up your company blog is a powerful first step to successful content marketing — but it’s not enough on its own. Think of your content marketing strategy as a hot fudge sundae. Your blog is the scoop of vanilla ice cream. It’s the foundation of the sundae — without it, you can’t make a sundae at all. But all on its own, it doesn’t make for a very magnificent dessert. 47% of B2B buyers consume 3-5 pieces of content before engaging with a salesperson — making your blog essential for content marketing success.