Do Different Age Groups Prefer Different Online Content? - #infographic

There is no single universal marketing strategy that could work for everyone. A 50-year-old non-techno person would have an entirely different reaction to an online advertisement as compared to a person in his late teens.

That’s why it is impossible to run a successful online content marketing campaign unless you have segmented your audience in age groups. Segmentation is vital because it helps you identify your target market or otherwise you will have no idea to whom you are exactly addressing.

H/T: handmadewritings