There are few better places to connect with those potentials customers than Facebook. The world’s largest social network has 1.74 billion active monthly users as of second quarter 2017. Sixty-two percent of those users log in daily. So, whether you’ve had a page for years or you’re just getting started, we’ve created a fundamental guide to help you navigate the juggernaut’s marketing resources.
Create a PageYou can set up a free Facebook Business Page in a matter of minutes. First, you need a name for your page, most often the name of your business. Then add important business information in the About section to tell people a little bit about what your business does.
Next upload your business logo as your profile photo and an image of products, storefront or current marketing campaign as your cover photo. At the very top of your Page, add a call-to-action button that directs your visitors to visit your website or call your store. Now that your Page is complete, it’s time to start posting.
Build an Active and Engaged AudienceNow that you’ve created your Page, you need to find potential customers that are interested in your products or services. Invite your friends so they can support you and share content. Connect with people you’re already doing business with by importing their email addresses. Stay active by replying to comments on your post.
A good rule of thumb when posting is quality over quantity. One to two posts a day is a good amount to stay active but not be too annoying. Ask questions to spark a dialogue with people. You can also run a contest to create excitement and engagement.
Page InsightsLearn what posts people are engaging (or not engaging) with so you can make informed decisions about what content is peaking their interest the most. When you click on your Page Insights tab, you can discover how many people your posts reached and how many were engaged with your posts.
Find out the number of people who called your business from your Page, the number of times you responded to customers, your average response time and the number of check-ins people made to your business with their posts.
Targeted AdvertisingIn addition to your free Page, you may want to create an advertising campaign. Facebook’s paid advertising can help you define your audience, budget, and schedule for your ad set. You can specify demographic information like location, age, gender, and language. You can then get even more specific in the detailed targeting box by choosing one of their pre-made categories or type in the name of a specific business Page your audience may have liked.
Once you’ve created your ad, simply submit it to the Facebook Ad Auction and it will filter your ad out to your targeted audience.
Ads Reporting ToolFacebook’s ad measuring solutions are organized by objective. There are different tools available to measure the effectiveness of your ads and help you determine which strategies work best for your products or services.
Don’t create a Facebook page just to have one. You need be active and authentic. It requires a commitment to provide quick customer service responses and quality content that can educate and help your customers. Don’t SPAM and don’t be annoying. This is a place for authentic interactions that will drive loyal, happy customers.