The New Age Of Transparency And The Business Intelligence Tipping Point For Social Advertisers [Infogrphic]

Standardization, sweet standardization—a phenomenon of mature industries that makes innovation, reporting and strategic planning a breeze for brands. Unfortunately for marketers, this has not yet occurred in social advertising, which makes true business intelligence challenging and seemingly impossible. In Brand Innovator’s latest study, The New Age Of Transparency, And The Business Intelligence Tipping Point For Social Advertisers, advertisers reveal their pain points in trying to make their data actionable, and their intentions for tackling them next year.

Infographic Source: unified