Sometimes it can seem like marketing hipsters are speaking a different language peppered with perplexing jargon. So we stroked out ironic beards, put on our thinking flat-caps and translated 14 of the industry’s most common buzzwords
The digital economy has driven greater innovation, competitiveness and growth into marketing, but it’s also added a wave of new jargon to an industry already brimming with baffling buzzwords. Terms like ‘growth hacking’, ‘big data’, and ‘social influence’.
Here's a handy infographic that'll help you decipher some of the most overused digital marketing phrases.
Why not take a look and let us know if we’ve missed any?