No good salesperson goes into a sale blind. To truly make the best out of any interaction, they need to know basic data about their customer, such as their name, their company’s name, the size of the company, what they do, and how the salesperson’s products and services can help the customer. This information is fairly easy to come by with a customer relationship management (CRM) platform—but the key is to use that data to form a relationship.
The better you know your customers, the better you can help them. You need to know their pain points, understand them and their purchasing process, and ensure your sales pitch is personalized to their needs. Do this by segmenting your lists and personalizing your emails—create emails that feel as if they were sent specifically from one individual to another.
The more personalized your sales process, the more success you should see. You can learn more about using demographics and data to understand your customers better in the infographic below.