We have been eagerly awaiting virtual reality (VR) and augmented reality (AR) – FINALLY, today it’s accessible, affordable and a proven digital marketing tool. Still, the technology is no less intimidating or understood by most people (even by those considered savvy e-marketers). In [actual] reality: more than 50 percent of marketers say, they do not fully understand how the technologies apply to their brands/clients.
Not yet mainstream, brands and consumer are embracing the emerging technologies. Today 7.5 percent of brands are using AR or VR in marketing efforts (Ray-Ban, Marriott, Walgreens, Lacoste – only to name a few); 25 percent claim they will be integrating within marketing communications in the immediate future. Which supports the projected growth of worldwide VR headset users to reach 154 million by 2020.
In for us to speak the jargon and explore VR versus AR possibilities, MDG Advertising has developed an infographic to visually explain:
• How VR and AR are similar and how they differ
• Examples of how brands are using them today (& how it’s proving beneficial for business)
• Best applications for both VR and AR