This Facebook Ad Targeting Guide Will Help You Save Money With Better Targeting (infographic)

This Facebook ad targeting guide created by the Facebook advertising agency AdvertiseMint gives advertisers a quick and easy glimpse of Facebook’s 850 ad targeting options—yes, that 850 ways to target high-interest individuals likely to convert.

The infographic-guide is segmented into the main categories demographics, connections, interests, custom audiences, and behaviors, with numerous highly-detailed subcategories.

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PDF version:

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Understanding Facebook’s ad targeting options gives advertisers a huge advantage over their competitors: by creating a more detailed profile of their target audience from the 850 ad targeting options Facebook offers, they will reach a relevant audience likely to respond to their ads. This allows advertisers to save money by spending less on CPCs and CPMs and gaining more from conversions.
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