How to Choose the Right Color For Your Brand

How to Choose the Right Color For Your Brand

If you have started your own business then the next big thing that awaits is branding. When it comes to branding, the obstacle that we face is the choice of color for a brand. Every color has its own special significance and meaning. This guide will let you choose the right color for your brand.

Questions That You Need to Ask to Yourself

There are some questions that you should ask yourself before you go on and make a choice for that perfect brand color. These questions are:

• What best describes your customers?

• Do you wish to make your customers feel excited and unique?

• Do you wish to convince your customers that your product is a luxe?

• Who is your product and service for?

• Do you wish to change this world?

• What feelings would you like your products or service to invoke?

Once you have answers to these questions then it will become easier for you to chose your business of color.

The Psychology of Colors - Which one is the Best For Your Business?

Colors are directly responsible to influence the behavior of your customers. With millions of colors to choose from, it becomes really harder to find a color combination that is a perfect fit for your business. Here is what every color means to your business:

Red: It is associated with invoking strong emotions and appetite. It also resembles passion and anger. It creates urgency and should be used by brands who are targeting youth. Brands like Lays, McDonalds and H&M use the color red.

Orange: It signifies aggression, warmth, excitement and enthusiasm. It adds energy to the brand and represents a confident business. Brands like Amazon, Fanta and Bing use the color orange.

Yellow: This color is associated with cheerfulness and warmth. It encourages communication and represents optimism. Brands like National Geographic, DHL and Shell use the color yellow.

Green: It is associated with health, good luck and nature. It helps to get rid of depression and represents new growth. Green is mostly used by medical organizations, hospitals, green energy conservative bodies etc. Brands like Tropicana, Animal Planet and Holiday Inn use the color Green.

Blue: It is one of the most widely used colors used in businesses related to technology. Blue represents productivity, calmness, peace and creates a sense of security and trust. Brands like Pepsi, Twitter and Facebook use the color blue.

Purple: It is related to spirituality, royalty and a hint of femininity. This color is often used in beauty of anti-aging products. Brands like Taco Bell, Yahoo and Hallmark use the color purple.

Pink: This color resembles love, tenderness, care and emotions. It is often used to represent products or services related to women. Brands like Barbie, Baskin Robins and Victoria’s Secret use the color pink.

Black: It resembles power, mystery and elegance. It is often used with products that are associated with luxury. Brands like Adidas, Nike and Apple use the color black.

Your brand is not something that you will keep on changing. Hence, choose colors that is able to convey your brand message across your target audience in an easy manner.

Bonus infographic:
Click image to enlarge+.
How to Choose the Right Color For Your Brand


  1. The colour choices in the info-graphic seem fairly arbitrary. As a general indication of a type or templated process of conceptual, marketing and advertising development the image is not entirely unrealistic. However, predefining arbitrary paths is bound to failure due to the short half-life of significance of (and public fascination with) any particular cultural moment, personality, entity, style or movement. Manufacturing products and their associated brands while following arbitrary formulas is likely to lead to conceptual paths which become cyclical and repetitive. This is likely to lead to short-term financial benefit and relative investment security at the true cost of discarding innovation and creativity.

    What is perhaps of more interest is the ways in which such an info-graphic defines a limited number of the many and countless possible paths through such a pop-culturally defined brand-development mechanism. This is interesting because it illuminates the degree to which the progression of culture (and its commercial features) is an unending process of logical self-reference. The "logical system" of all possible entities and elements in a cultural system is fundamentally incomplete due to its openness and dynamism. Culture develops through a constant cross-referencing and self-referential recombination of pre-existing entities and concepts into new and novel configurations.

    Breakthrough cultural phenomena (film, music, social media, advertising) are both innovative and creative. Mind-maps as that above are useful but not reliable due to the rapid turnover of cultural phenomena and the accelerating pace of change. Colour maps as a concrete indication of visual brand-building choices are arbitrary and stifling. The only rule is that there are no rules.

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