The internet is an omnipresent digital medium which is becoming increasingly visual. A saying that picture is worth a thousand words has never been more relevant than it is today. Online tools have overshadowed traditional marketing strategies and no marketer must fail to utilize them, since they are the place where the visual content fully shines. The truth is, however, that traditional marketing still has much life in it, and adheres to the same visual standards.
Branded experienceThe very core of visual marketing is your brand identity. It must be incorporated into all elements that compose the visual environment, be it digital or brick-and-mortar one. Do not fool yourself into thinking that you can achieve the necessary consistency and come up with a stream of solid content without a proper game plan in place. It is essential to speak a coherent visual language across all marketing channels.
Users seek instant thrills, temporary amusements, or something that sticks. In both cases, you must stay on top of their needs. Digital content, when it assumes a visual form, almost always enhances the user experience. So, whenever you can, accompany a well-written article and a promo message with a nice photo. Just make sure that it does not distract and draw away from the message you want to convey.
Designing the successIf you are wondering how else design helps, well, let us first take into account that top-notch design increases the value of the product. Nothing can rival the power of visuals in terms of capturing attention: Premium package, for example, often sells a new offering more easily. That is why many companies invest time in discovering versatile commercial printing services that can meet the specific business needs and industry requirements.
The exact form and layout of the visual solutions depend on your target audience, which suggests that you need to adjust your aim, not just blindly follow other examples. Now, there are some hard rules such as color psychology. It is never a good thing to overwhelm the visitor with a barrage of different tones and graphic elements. Therefore, strive to pull together a branded environment which is easy to navigate and does not go hard on the eyes.
Also, the importance of video in marketing cannot be stressed enough. It may seem expensive to produce or edit a viral video, but there is a wide range of free or affordable online tools. Furthermore, it always pays off to include relevant information and handy tips in your content generation practice. Perhaps the best example of merging the educational value with eye-candy is an infographic, which receives a great deal of love on social media.
So, promotional messages are the best wrapped visual bliss because otherwise, they fall short of ambitious marketing goals. That is also true for physical products, stores, trade show stands, business premises and other aspects of your “real world” presence. Embrace a holistic approach and let visual marketing empower your organization, taking the promotional effort to the next level, one that the tech-savvy, visually-minded generation can cherish and love.
Brand new marketingVisual marketing brings unparalleled ROI, and helps business organizations step up the game. It makes a big splash on social media and affects the decision-making process of customers. So, let your visual storytelling breathe life into your company's brand. This permits you to stand out from the rest and cut through the immense noise. You should be able to spread brand awareness far and wide, speak with a distinctive voice, and shape an impeccable user experience.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.