Marketing campaigns are certainly very important and need to be methodically planned out. But what many people don’t know is that campaigns aren’t just restricted for launching products. In order to achieve good results, you need to start thinking every marketing activity you conduct as a marketing tool for campaigning.
Of course, for every activity you conduct for the promotion of your business, you do not move forward without a clear goal in mind. Your master plan constitutes of the exact time and days your campaign should be up and running, and how it should make its exit. You analyze the progress and track your success and failures and monitor the statistics.
Other than that, what are the other things you should keep in your mind? Here are a set of ideal operations, tools and tips to launch a successful digital marketing campaign.
IdeationHaving been in charge of the ideation department, I can tell you that it’s no cakewalk. Ideation is the process of forming concepts. The trick is to organize all your thoughts and ideas and find the opportunities which promise the most potential. It’s relatively easy for ideas to get lost with so many coming on at the same time and many times it’s like your brain is filled and riddled with sand.
The best way to start is by going through the basics. The duration of the campaign, the resources, and the expected results are a few. After you’re done validating ideas, then decide the following factors. What kind of campaign will resonate well with the mood of your audience? What topics are popular with them; what is it that they look forward to the most? And most importantly, identify the popular demands and needs and address them. This will enunciate the best response, surely.
Your audience and customers are to be given the highest priority because they’re the ones who decide the outcome of your campaign.
Landing PageThe whole point of launching a campaign is to inspire action and direct your prospects towards your goal in a clear and concise manner. Making a specific landing page for each of your campaigns allows you to tabulate and track your status in an organized way, and all in one place.
That’s not the only advantage of a landing page. The whole point of a campaign is to direct your customers toward a specific goal. That goal is ultimately your landing page, where you hope to make your visitors into paying customers.
Make your potential customers understand the benefits of following your campaign. Everyone wants to know how their actions will be of an advantage to them. That’s where your call to action feature comes in handy.
Landing pages are where the real magic begins. You highlight your value propositions and emphasize urgency in an organized manner by quoting benefits and add value. Tools such as Unbounce help you in coming up with just the right features to optimize your landing page value.
Keywords and SEO AuditEvery marketing campaign needs just the right keywords to entice the audience. Not only that, how’ll you make your people find your brand online? Keyword research and targeting is important because it stimulates recognition and discovery. By conducting a review of your current keyword-base, you can come up with the most effective ones. Tools such as Long Tail Pro help in finding the perfect keywords. You need good keywords to direct your customers to your landing page.
Your SEO audit needs an adaptive approach which needs to be updated at least every six months. Optimize features like your on-site elements to improve your rankings. Tools like Webpage FX provide a free SEO Audit for your web page.
Social Media has been continuously on the rise. Social media is a great way to know what your audience prefers. It’s also a great platform to stay in touch with your customers and directing potential customers to your landing page. All your activity should be marked on your social media, with click-bait to direct your customers to your landing page and providing customer support.
Social Media Presence
There are plenty of tools such as Dlvr.it, Social Oomph, Zapier, and AWeber automate tasks on social media to make your life that much easier. You can ensure a strong social media presence without having to do much work.
Email MarketingYour subscribers are important, so you have to make sure you keep them interested by sending out interesting content. Subscribers are actually interested in what you send out to them, and might stay loyal to you, providing that you give them something to look forward to each time. Providing unique content and discounts and such for your subscribers is a great way to keep them interested. This also requires proper strategies and design to make that perfect newsletter send out to your customers. They should also reflect your current campaign. Keeping your customers engaged and interested is the key.
Email marketing application such as Benchmark Email, GetResponse, MailChimp, iContact and Mad Mimi are great tools to effectively send out mass email to all your subscribers keeping things in mind like the template designs, scheduling social media updated together with your email updates, and preview how they will look like in cell phones as well.
You need to keep a regular tag on your campaign data and for that, you need basic custom reports to show results. You need to analyze customer data from your billing system so that you have an idea of what he wants. With tools, such as KISSmetrics, you can effectively track the progress of your customers all the way down the market funnel, something which Google Analytics doesn’t allow you to.
For an effective campaign, it’s important to set up events and campaigns which involve visiting your landing page, signing up for a trial version, or utilizing your item. You can use these tactics to monitor your funnel and detect the points in which you are picking up and dropping our customers.
What I’ve mentioned here are just a few tools and tips to start an effective marketing campaign and monitor your progress and launch a successful marketing campaign. These are just the basic elements; there are many things which I haven’t even brushed the surface of. Once you get started, you can begin to explore different areas, prospects, visions, and goals and determine your direction from there.
Infographic courtesy of: Bulldogsocialmedia.
Kendall is a well-planned digital marketer who knows how to develop an engaging digital marketing campaign. These days, she is working with digital marketing and dissertation writing service organization as a digital marketing manager.