According to Search Engine Watch, 2015 was a tumultuous year for SEO, due in large part to Google’s actions.
Whenever there’s a significant update to the Google algorithm, search marketers all across the board go crazy. Everyone first goes into a tizzy to see if their clients have been affected, and then to publish their own hypotheses on the nature of the update and how to ride it unscathed. And thanks to Google’s FUD tactics, major business publications like the BBC, WSJ and Bloomberg have also started taking note.
We at E2M have been closely monitoring the evolution of Google’s search algorithm and producing a year-end infographic every year for the past few years. While there are many sites that closely monitor and analyze algo updates, we focus on representing them together in a simple and fun manner.
So here is this year’s animated version – a “gifographic” if you will:
What are your thoughts on the direction SEO will take in 2016? A Penguin update, for one, is long overdue… What other quality factors are still lacking in Google’s search results and how might they address them? Let’s discuss in the comments.
Rohan Ayyar is a creative content strategist and CRO specialist at E2M, digital marketing firm par excellence. Rohan is also an avid writer in the business and tech space, with articles featured on The Next Web, Fast Company, and Adweek.