If you have a newsletter, you’ve probably wondered…
When should I send it?
At what time?
What should I include on it?
What value should I provide?
You probably have many more questions …
To answer these, you can…
1) Read about it on the internet … You’ll find hundreds of posts and studies that talk about this.
2) Test and test and test…
3) See what others who have much more experience are doing. Note that here I am saying what they are doing, not what they say you should do. That's a completely different story.
Option 3 is what Javier Sardá did. He analyzed the email marketing tactics of 15 smart marketers. He wanted to understand what each one did best.
You can find the full details about this research in here. The most important facts are included in the below infographic.
