The State of Search Marketing 2015 - #infographic

What is the state of search marketing in 2015? Well, it is incredibly important to factor in your industry and location when targeting organic or paid search exposure. However, don;t overlook or disregard the significance of branded and unbranded terms, desktop and mobile search as well as ranking factors (mentioned in this infographic).

"Did you know that over 90 percent of online experiences start with a search engine? Well, it's true and any marketer wanting to increase traffic from search engines should take note.

But how exactly can you achieve search success and should SEO or PPC take precedence?"

This is what Smart Insights want to answer with its state of search marketing infographic.

The State of Search Marketing 2015 - #infographic #SEO
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