Onespot - a firm that provides content marketing services - put together an infographic that illustrates why emotional connection matters in content marketing, and proposes some tips for creating meaningful emotional connections with your content.
Lesson in love for content marketers:
Embrace awe: Whether you choose to take a challenging stance, ask a provocative question or simply state a startling fact, your brand can tap into the power of surprise to connect with customers and create shareable content.
Picture this: Images work quickly to covey emotions and express often complex ideas. Leverage compelling imagery, but don;t be afraid to leave out faces. While it may seem counterintuitive, brand photos without faces have been shown to receive 23 percent more shares.
Be passionate: Showing the human side of your brand is an easy way to develop a more emotional persona. Share what really gets you inspired. Give a glimpse behind the charity work you do or lives you've improved. But always be authentic.
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