"As of the third quarter of 2014, Facebook had 1.35 billion monthly active users. That amounts to 67 percent of Internet users in the U.S. and 66 percent of total social media sharing on iPhones. When it comes to brand communities, Facebook is equally dominant. The average Facebook brand community is 3 times larger than the same brand’s corresponding Instagram community, 2 times larger than its Twitter following, and over 50 times larger than its Pinterest and YouTube communities.
Its global impact is undeniable and its ceiling is unlimited. But in order to know where Facebook is going in 2015, marketers need to understand what changes were made in 2014."
From organic reach to mobile advertising, the infographic below from Crowdly illustrates the most impactful changes Facebook made for brands in 2014, as well as, breaks down the most important updates, and gives a blueprint for success in 2015.
Download the PDF (larger) version of this infographic here:
What's to come in 2015."With tools already in place for marketers to start taking advantage of mobile advertising and video trends, here’s a look at what Facebook is rolling out in the coming months that is expected to shape 2015 for marketers.
Facebook will become an even bigger part of the eCommerce momentum:
Already the dominant network in driving social traffic and sales, Facebook began testing a “Buy” button in July that is expected to be a big part of News Feed referrals for retailers in 2015.
A heavier focus on reaching current customers and fans:
Brands are leaning more heavily on things like retargeting, 1:1 relationship building, and customer engagement.
Facebook users are in (even more) control:
Users can now control which ads they see across platforms and what personal information advertisers have access to. As advertising becomes a greater piece of Facebook’s revenue, ensuring users only see the ads they want will ensure the success of those ads and become an imperative part of conversions moving forward.
With the popularity of apps like Venmo and Snapchat’s recent announcement that users can now transfer money to friends, Facebook is widely expected to follow suit. The network’s partnership with Stripe and the introduction of Facebook Groups provide further validation on the payments front."