"Running a successful social media campaign is extremely hard, particularity when the pressure is one marketers to capitalize on one of the cheapest ways to build a brand, establish a global reputation and connect more intimately with their audiences. Here are some necessary steps that you should take in order to maximize the effectiveness of your marketing campaigns.
Research: The cornerstone of any successful marketing plan is the quality of the research done for it and how well a business gets to know the customers it is advertising to. Ask yourself who is your target market? What platforms do they use the most? Which techniques do you rivals use to engage your target market?
Platform: You will need to identify which platforms you will target your campaign on. Facebook, Twitter and Google+ all typically cover large audiences, so are mandatorily included. However, other social-networking sites are effective at engaging specific markets, e.g LinkedIn targets more corporate business personnel. Deciding which additional platforms to use is vital to ensuring your site's content is exposed to people who actually care about your industry.
Objectives: Ask yourself: what exactly do I want from this campaign? Do you want brand recognition, higher traffic levels or a larger return on investment? One you have established this, you can identify your key performance indicators (KPIs), which will be the metrics in which you measure the success or failure of your marketing efforts."
Read rest of the tips in below infographic, which comes courtesy of Just Seo.