As blogs continue to rise in popularity as a channel of communication, among both social and commercial users, the folks at ResearchNow examined how influential they are on modern buying behavior.
Here's what they found:
- 84 percent of people have bought products based on their description in blogs.
- 25 percent people (25-34 year olds) read blogs every day.
- 1 in 4 people buy something each month based on blog content.
- 18-34 year olds valued blogs as the most important information source when making buying decisions.
Take a look at this infographic for more detail: