Myemma (an email marketing company) has designed an infographic that reveals 12 amazing facts about human brain that digital marketers can use to improve their ROI.
Here are 3 key highlights:
Aim for the gut reaction: You subject line and preheader text work together to get people to open your marketing email. Use these spaces to get your point across at an emotional level. Use words that create excitement, urgency or even low-grade anxiety.
Design for scanning: We're not reading in our inboxes anymore. So imagine your marketing email without any text at all - if you've created a story or stirred an emotion with just your images, you're on the right track.
Make it easy to act: Consider including a face that looks toward your call to action. Close-ups work best, and eye-tracking studies show will look where they're looking. (We're predictable like that.)
Take a peek at this visual for more insights:
Click to expand.