Content marketing is becoming more important and because of that - everyone is doing it.
"Content is king – and not just because it’s one of the most effective tactics for driving SEO results. We’ve known about the value of content for SEO for years, and marketers who want to stay ahead in this evolving landscape can’t expect to do the same things they did four years ago and be successful.
Content diversity, cross-channel promotion and originality are new factors for SEO (and overall marketing) success."
This infographic from brafton takes a closer look at how the practice of creating content for better search engine visibility has evolved.